For BJJ academies
The retention system for BJJ academies.
Keep them on the mats. A training journal your students actually remember — and the first real view of your room. Frame keeps your coaching alive between classes, makes the slow months of progress visible, and shows you who’s drifting while there’s still time to act.
FIG 01 · Why students leave
Every rung of the ladder leaks — for the same reason.
When progress goes invisible and engagement fades between classes, people drift. The ladder has three danger zones. Frame is built for all three.
Everything hurts
Everything is new, everything aches, and the first real sign of progress is months away. The ones who stay are the ones who can see it coming.
The blues
The gains go subtle — angles, timing, awareness. Weeks pass before something clicks and structure disappears. It has a name: the blue belt blues.
Quiet drift
They rarely churn like blues — they burn out and drift. Their own game, their camps, their teaching. Keep them engaged, or lose them slowly.
Students don’t quit because the training stopped working. They quit because they stopped being able to see it working. Every part of Frame exists to keep that proof visible through the three-to-six-month stretch where most of them walk away.
FIG 02 · The student experience
Six months of progress, made to feel real.
Six features, one job each: make the slow grind visible, and keep your coaching going after they leave the mats.
They remember what you teach
Spaced repetition resurfaces this week’s curriculum right before it’s forgotten — a technique taught in class, tested again by the app before it fades.
A fixable target
Every tap-out ranked by position, with a specific drill attached. Turns “I keep getting caught” into one thing worth drilling next.
Their whole game, mapped
Every position they roll from, sized by how often they’re there. Months of invisible progress made visible in one glance.
The next stripe, in reach
Mat hours, pace, a live projection to the next belt — and a real ceremony when it lands. A quiet pull toward the next one.
A comeback, not a guess
Once an injury resolves, a week-by-week plan back to full intensity. Injuries end more memberships than any belt; this is the one lever built for it.
Your room, in their pocket
Class notes from the coach, a two-tap survey back, a gym feed. The coaching keeps going between classes, not just in them.
FIG 03 · Engagement, between classes
The conversation keeps going after class.
The engagement that used to stop at the door keeps going. Every session opens with a Game Plan — one or two things to hunt today, pulled from their own data. Not just a class to attend; a job to do.
And every class comes back to you: a quick review of what they drilled, what landed, what they’re loving, where they’re stuck. What you teach Tuesday is what you hear about Tuesday night — so you coach the room you actually have, not the one you assume.
FIG 04 · Satisfaction, the honest read
How the room actually feels — not how you hope it does.
Students review every class, and answer the questions you set — a tap after class, a little more once a quarter. You find out what’s landing, what’s frustrating, and who’s cooling off, in time to do something about it.
Review the class
A tap on the way out, and a word if they want. The heartbeat — which sessions land, and who’s quietly stopped showing up.
Your week
Their streak and one check-in. Keeps momentum visible through the flat stretches between belts.
Check-in
Progress, what they’re loving, and the one thing frustrating them — your earliest warning that someone’s drifting.
Member pulse
The real one: satisfaction, and whether they still see themselves training in three months.
Every gym runs on a gut feeling for how the room’s doing. Frame turns that into a number you can watch move — per class, per student, per quarter — and points you at the exact person to talk to while it still matters.
FIG 05 · Retention, for you
See the room you already know in your gut.
Every gym tool tracks who paid. None track who’s actually training, struggling, or halfway out the door. Frame does — built from what students log anyway.
Silent churn, made loud
Every student’s risk level, driven by an actual “gone quiet” signal — not attendance guesswork. Made visible before the cancellation, not after.
The room, not the roster
What the whole gym is stuck on, and what’s clicking early enough to teach more of. Patterns no single profile can show you.
Every student, known
Trend, technique struggles, reviews and messages in one view. The difference between checking in and knowing exactly why to.
Not a group blast
Segments built from real behaviour — gone quiet, never reviewed a class, on the comp team — not a text everyone half-reads and ignores.
Wins worth celebrating
Every result and podium surfaced automatically. The wins actually visible, instead of relying on someone mentioning it.
Retention signal and engagement tools, from data you already have.
FIG 06 · Frame Studio
The room, on one screen.
The coach side is a web app — roster, feedback, schedule, messages — built live from what your students log. The numbers below are the shape of it, not a screenshot of it.
Response rate, live
Sorted by risk — the quiet ones surface first.
Who actually answers
Response rate falls off by depth — expected, still worth watching.
Preview before it sends
“Haven’t seen you on the mats in a couple of weeks — everything alright?”
Built from a real segment, not a guess at who to nudge.
FIG 07 · The maths
Keep a handful of the leavers, and it pays for itself.
A 150-student academy loses about 53 members a year. Nobody saves all of them — but visible progress on the student side and visible churn on yours keeps some of the drifters. That’s the whole idea.
£1,020
a year in dues, at £85/mo. Year one is about half; the full value lands every year after, and stacks.
10–25%
of the drifters, as the honest target. 50% is the ceiling nobody hits. Even the low end pays for itself.
Engagement
Retention
Satisfaction
Active logging and recall streaks, white & blue belt retention, and a running member-satisfaction pulse — live, all year.
FIG 08 · Pricing
Costs less than losing one white belt.
Flat monthly, no contract, cancel any time. Your students never pay — the app is free for them, forever.
£79/mo
Up to 100 students
- Class reviews & ratings
- Member pulse — weekly to quarterly
- Gone-quiet roster & risk flags
- Campaigns & check-ins
- Coach-set surveys
£129/mo
101–250 students
- Everything in Studio
- Built for bigger rooms
- Priority support
30 days free to start · annual: two months free · the founding academy pays nothing, ever
£79 a month is £948 a year. One kept member is worth about £1,020. Keep one, and Frame has paid for itself — every member after that is margin. The honest target is five to thirteen.
FIG 09 · Founding partner
One UK founding gym. We’re asking you first.
Frame gets built around one academy — its coaching, its standards, its story. It’s free to start and commits you to nothing. If it earns its place on your mats, everything below is a proper sit-down.
Built around your room
No rival gets this build, this priority, or this say in the roadmap. The founding slot is about being first, not a cut of anyone’s bill.
You never pay. Everyone after you does.
Not a discount — the founding slot. Frame Studio is £79–129 a month for every academy that follows; for the founding academy it’s free for as long as the academy stands.
The marketing points at you
Site, content, search, local landing pages, the launch story — all of it leads with the founding academy. Your gym becomes the one people find.
FOUNDING SLOT
ONE PER REGION
MADE ON THE MATS
SEO around training near you, the founding story, featured in everything we publish. New members, not just kept ones — and paid work when we film, at a proper day rate.
Founding · verified